Best Clients are fun and profitable. Imagine your business being all fun and at the same time maximally profitable. Yowza! Here's how to get that.

Repeat something enough and we'll think it's gospel. That's what happened with the cliche "People do business with people they like and people who are like them." In real life, I have not found this to be true.

While it's natural to think you should go after easy targets, the "low hanging fruit", spend three minutes thinking about what your business would become if you gave up that belief.