GateOpeners Get A Benefit

John Fay described the process:

"When I'm working with a prospect, I look for places to find savings, so that buying life insurance doesn't take anything from their current budget."

Then John became a GateOpener:

"Steve, this is a couple that I noticed is paying too much for their home and auto insurance, I told them to get a quote from you."

Here's the GateOpener light bulb moment:

  1. John is not doing this for Steve
  2. AND he is not doing this for his client's benefit.
  3. John is referring to James SO THAT he has a sales edge.

That's a GateOpener benefit. 

When John can say to his prospects,

"Adding coverage won't mean you have to skimp on groceries -- here's where you can shift money to get more benefit."

Steve becomes an integral part of John's business.


  • Click here to see how Steve can use this knowledge in an InfoMinute to get GateOpener introductions.
  • Click here to see what Steve will do with this information in his Referral Marketing plan.
  • Click here to see how this effects where Steve chooses to spend his networking time.

Photo courtesy of Porsche Brosseau