Nudge: Improving Decisions About Health, Wealth and Happiness

Nudge
Nudge

It's not news, of course, that small things make a big difference. The wording on a survey affects answers, and on test questions, and on the forms we're required to complete.

So the question becomes where should we nudge, and how much.

Thaler and Sunstien promote a concept called Libertarian Paternalism.  Libertarian, meaning everyone ultimately has the opportunity to choose for themselves. Paternalism meaning the nudge is in the "right" direction.

 Cass Sunstein

Cass Sunstein

 Richard Thaler

Richard Thaler


Photo courtesy of Martin Fisch