Predictably Irrational: The Hidden Forces That Shape Our Decisions

For years we've known that offering a referral incentive ("Give me a referral and I'll give you $100") backfires.

Dan explains why.

His description of social norms vs. market norms is emotional and memorable.

Do I believe in saying thank you?

  • Yes, of course.

Do I believe in offering a thank you to generate a referral?

  • Now less than ever.

Photo courtesy of Chris Yarzab