For years we've known that offering a referral incentive ("Give me a referral and I'll give you $100") backfires.
Dan explains why.
His description of social norms vs. market norms is emotional and memorable.
Do I believe in saying thank you?
- Yes, of course.
Do I believe in offering a thank you to generate a referral?
- Now less than ever.
Photo courtesy of Chris Yarzab