1: Click here for the the mental model of a business.
2: Click here to download the working papers. Make four copies.
3: When you've labeled your drawers with the products or services that your clients think they're paying for when they write you a check, click here to start identifying the hanging folders in your most profitable drawer.
“If the link you’re looking for isn’t up yet (I’m just starting this page!) leave me a message in the comments. I’ll let you know when the next step is ready.”
4: When you're ready to plan a series of six InfoMinutes, click here:
5: When you'd like to make better use of your time, click here:
6: When you're prepared to plan an editorial calendar of self promotion for a year, click here:
If the link you're looking for isn't up yet (I'm just starting this page!) leave me a message in the comments. I'll let you know when the next step is ready.
Have you wondered about
The sales mantra is: never discuss price until first you've established value. It's the opposite for referrals. To get referrals talk dollars, talk price early. Here's why: