A Best Client meets two criteria:
- They are fun to work with
- They are profitable.
A client who is fun, but not profitable, is not best.
And a client who is profitable, but who makes your stomach clench each time they call, is not best.
Best is fun + profitable.
All marketing money, time, and effort must be directed toward attracting Best Clients.
Exercise 1:
Write down the first names of your five Best Clients.
Do that now.
I'll wait.
Then click here.
Photo courtesy of William Murphy