A Best Client meets two criteria:
- They are fun to work with
- They are profitable.
A client who is fun, but not profitable, is not best.
And a client who is profitable, but who makes your stomach clench each time they call, is not best.
Best is fun + profitable.
All marketing money, time, and effort must be directed toward attracting Best Clients.
Write down the first names of your five Best Clients.
Do that now.
Then click here.
Photo courtesy of William Murphy